Preisvergleich für Service Marketing Zeithaml in Deutschland bei Shopomall.de in August 20, 2018
An introduction and overview of Services Marketing to accompany our discussion of Week 1, Chapter 1, readings.
A short video to talk you through the Parasuraman et al Gap Analysis Model for service quality. Parasuraman, A., Zeithaml, V.A., Berry, L.L. (1985) A conceptual model of service quality and its implications for future research, Journal of Marketing, Vol. 49, No. 4, pp.41-50
This service triangle explains the relationship between the company, the customer and the systems and processes